Updating your van livery doesn’t need to mean everything changes! Companies update their logos and sometimes what looks great on paper, doesn’t translate to eye-catching on a van. BIC’s Logo update was one of those, but we worked with them to create something with impact. The BIC Logo was designed to be vertical.
Evolving a Van Livery
As you can see on their old vehicle livery, it meant there was a lot of unused space/room to add lots of text.
By angling the logo across the side, we managed to shout BIC PLC, while still keeping all the other design elements to brand. Sometimes the rules need to be broken.
The Logo is produced in vehicle wrap vinyl as it is contoured to the vehicle. All the white text is cut out in our “Standard” vinyl. As with all our van liveries, the idea is that they should outlast the commercial life of the van. So we use 7 to 10-year materials, with the intention that the livery will last.
Vehicle / Van graphics are a great way to promote your business and are usually very cost-effective.
BIC PLC Is a nationwide cleaning company. For more details about them visit http://www.bicplc.com