Hooper Signs We've been doing it over 50 years!
Tel:0191-2841534

Is this the most famous sign ever?

Hollywoodland, the sign originally said. The large white letters that clung to the side of the hills, have become an iconic landmark. Tourists love to take souvenir snaps of this sign, yet the purpose behind them is nearly forgotten.

The sign was originally bult in the 1920’s to advertise a real estate development.
In 1949, the sign was given a much needed make over. Not only had the development been completely sold, but the residents had started to complain about it’s disrepair. As part of the make over the “Land” part was dropped.

In 1978 the sign is attacked by arsonists and termites. The cost of the repairs was estimated to be $250,000. To help save the iconic landmark, Hugh Hefner steps forward and hosts a gala auction at the Playboy Mansion. Actioning the letters of the sign at $28,000 each. Hugh sponsored the “Y”, Alice Cooper sponsored an “O” in honor of Groucho Marx, singing cowboy Gene Autry sponsored an “L” and Andy Williams sponsored the “W.”

Nearly 90 years after it’s original installation the 50 foot tall letters are getting a complete refurbishment. Each letter is currently getting all it’s paint removed to the base metal and getting a fresh covering.

Looking back at the concept of installing letters on a hillside has a number of logistic issues. 90 years ago the issues wouldn’t necessarily have been around. The Original letters were wooden construction, which is why it needed refurbing a few times. The new installation is concrete and steel. From a distance the letters do their job. However if they were ordered by a customer today, would they accept lettering that wasn’t inline and with so many visible supports?